News
2024.04.02
Health functional food sub-packaging and sales delivery service regulatory sandbox approval
Dx&Vx is ramping up its personalized health functional food business.
Dx&Vx announced on the 2nd that it has been selected as a regulatory sandbox operator to recommend and sell health functional foods through individual consumer surveys and consultations for health management.
The service named 'Helsner' utilizes consumer health information and survey responses to recommend personalized health functional foods. Consumers have the opportunity to consult with professional nutritionists to determine the final purchase product. The products are then conveniently packaged and delivered based on the characteristics of each product for easy consumption. Additionally, the service provides electronic code recognition for intake reminders and records, utilizing patented technology from affiliate COREE POHANG Co., Ltd., ensuring regular consumption aligned with consumption schedules.
Furthermore, by producing 18 types of health functional foods directly developed by the company itself through its subsidiary, Korea Biopharm Co., Ltd., have strengthened our differentiation from other services by providing products to consumers at competitive prices with reduced distribution margins.
The company's explanation is that it has laid the groundwork to grow into a comprehensive healthcare group by securing capabilities in the production and personalized service provision of health functional foods, in addition to the diagnostic and vaccine fields.
Dx&Vx official stated, "Our long-term goal is to reach 100,000 subscribers and achieve an annual revenue of 10 billion won for Helsner." further commented, "We aim to validate our service in the domestic health functional food market and gradually expand into the Chinese market to secure competitiveness in the global business arena."