Branding
Category: Maternal & Infant Nutrition
Services: Zero-to-one brand creation for partners, providing brand strategy + digital marketing +
packaging design + community operations
Results: Own-brand probiotic sales ranked TOP6 on Douyin, 10,064 offline store coverage, annual sales
exceeding RMB 100 million
Category: Pharmaceutical
Services: Enhancing pharmaceutical brand awareness, providing packaging design + website design +
marketing design + brand design
Results: Medilac-Vita household name for 30 years, multiple CPMC Brand Awards / Gold Awards; Ambroxol
cumulative 200M+ pediatric doses
Category: Pharmaceutical
Services: Helping pharmaceutical companies navigate VBP challenges and pivot to off-hospital market,
providing brand design + packaging design
Results: 2023 London Design Award Gold, stable annual off-hospital sales of RMB 25M+
Category: Health Food
Services: Building premium digital image for health food brands, providing website design + UI/UX design
Results: 2023 Asia Design Prize Gold, Hong Kong & Greater Bay Area Design Award Gold
Category: Healthcare
Services: Building professional digital portal for medical enterprises, providing website design +
front-end development
Results: 2024 IDA Design Award Bronze
Market Research · Brand Positioning · Naming System · Brand Story · Visual Identity System (VI)
Social Media Operations (WeChat / Weibo / Douyin / Xiaohongshu / Bilibili) · Content Marketing · KOL/KOC Collaboration · Search Engine Optimization · Performance Advertising · Live Commerce
Packaging Design · Website Design · Promotional Materials · Space Design · Brand Merchandise · 3,000+ Project Experience
mamiai.cn independent social platform operations · User Growth · Content Ecosystem · Brand Co-Branding Campaigns
Online + Offline Advertising Integration (Outdoor / Subway / Bus / TVC) · Expert Endorsement (Doctors / Nutritionists) · Closed-Loop Marketing from Exposure to Conversion
Zero-to-one brand creation: Strategy + Design + Marketing + Community Operations
Social media operations + content marketing + KOL collaboration + performance advertising + live commerce
Packaging design + website design + promotional materials + VI system (3,000+ project experience)
mamiai.cn platform ad placement + content collaboration + community operations consulting
Associate Director of Digital Communications / Head of Coree Design Centre, Coree Group
Responsibility: Brand digital design, UI/UX design, website / app / mini-program development, brand visual system building, and full-cycle digital creative services.
Background: 18 years of digital design experience, deeply engaged in brand digital transformation and user experience design.
Expertise: User-Centered Design · Brand Digital Transformation · Web / App / Mini-Program Design · Front-End Development · Full-Stack Digital Creativity
Key Achievements: 2024 IDA Design Award Bronze, 2023 Asia Design Prize Gold.
Availability: Available for offline meetings or video calls, Monday–Friday by appointment
Email: designcentre@coree.com
Contact Community Platform Advisor