SNS Operations
WeChat Official Account, Weibo, Douyin, Xiaohongshu, Bilibili, WeChat Video Account - full-platform content operations and account management.
WeChat Official Account, Weibo, Douyin, Xiaohongshu, Bilibili, WeChat Video Account - full-platform content operations and account management.
Precise matching of brand-targeted influencers, experience content strategy, word-of-mouth dissemination, and grassroots seeding.
Short videos, graphics, live streaming, brand co-creation - full-process content production from script to publishing.
Online information stream, SEM, search optimization and offline outdoor, subway, bus and TVC integrated placement.
Sales data analysis, competitive monitoring, consumer profiling, and closed-loop data tracking from exposure to conversion.
Collaboration with doctors, nutritionists, and other professionals to enhance brand authority and trust.
Platform operations: brand official website, WeChat official account, WeChat video account, Bilibili. Content operations: Baidu Zhidao / Baike, Zhihu reputation building, media PR and distribution.
Platform operations across WeChat, Weibo and Bilibili. Daily SNS content, KOC store visit promotions, and brand favorability content driving store conversion.
Splash ads · Information stream ads · Search ads · Topic marketing · Brand zone | Precise targeting of maternal & health audiences
Brand content co-creation · Expert columns · User reviews · Live collaboration · Short Video Placement
Providing full-service community building, content strategy, user growth, and event planning
Joint online and offline integrated marketing campaigns with maternal & health brands
Director of Advertising & Marketing Division, Coree Group
Responsibility: Advertising planning, online promotion and digital marketing, omnichannel marketing strategy development, helping brands precisely reach maternal and health audiences.
Background: Deeply engaged in China-Korea promotion and marketing, 20+ years of local market operations experience.
Expertise: China-Korea cross-border promotion, China local team management, consumer insights, and advertising resource integration.
Key Achievements: Led marketing for Mami-ai and Yitanjing pediatric products, building them into category-leading brands.
Email: bjcoreead@coree.com
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